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May
11

Over the past few years, we've all gotten used to talking about rates. But buyers? They are thinking about something much simpler: "What is my monthly payment?" They're not thinking about the 10-year Treasury, the Fed commentary, or even the headline rate. It's about the number that hits their checking account every month.

And that distinction matters. Interest rates are technical, but payments are about emotion. As a buyer when you  hear 6%, you react. But when you hear:

The conversation shifts from fear to clarity. Talking in terms of monthly payments reframes uncertainty into something manageable. A small rate movement can feel dramatic in headlines. But in reality? Sometimes it's the difference of less than a few hundred more per month. 

That amount may or may not change lifestyle, but when we break it down this way, buyers often realize they are not priced out — they just need context.

The strategic advantage

When agents and mortgage partners align around payment strategy, buyers  can engage faster, their expectations are realistic, increase their confidence , and have improved offers. When buyers aren't chasing rates, they're making informed decisions. 

What this means for you

 buyers who paused last year…
 renters unsure about timing…
 waiting for "perfect rates"…

The first conversation shouldn't be about predictions around the mortgage rate — it should be about payment. Clarity drives action Connect with your loan officer to run real payment scenarios, not hypotheticals. When you understand the numbers you can move forward with confidence. And confident buyers win.

July
9

Selling and Buying at the Same Time? Here's What You Need To Know




If you're a homeowner planning to move, you're probably wondering what the process is going to look like and what you should tackle first:

  • Is it better to start by finding your next home?
  • Or should you sell your current house before you go out looking?

Ultimately, what's right for you depends on a lot of factors. And that's where an agent's experience can really help make your next step clear.

They know your local market, the latest trends, and what's working for other homeowners right now. And they'll be able to make a recommendation based on their expertise and your needs.

But here's a little bit of a sneak peek. In many cases to...

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January
24

If you're looking to buy a home, the recent downward trend in mortgage rates is good news because it helps with affordability. But there's another way this benefits you – it may inspire more homeowners to put their houses up for sale.

The Mortgage Rate Lock-In Effect

Over the past year, one factor that's really limited the options for your move is how few homes were on the market. That's because many homeowners chose to delay their plans to sell once mortgage rates went up. An article from Freddie Mac 

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December
27

Welcome back to the second installment of our series on preapprovals. Last week, we learned what prequalification, preapproval, automated underwriting and fully underwritten preapproval mean.

Today we are going to talk about the advantages and potential disadvantages of each and how you can best utilize your Key Mortgage loan officer to figure out what works for your client.

Let's look at a chart of the various types of pre-contract reviews and how they stack up:

It's not surprising to see the fully underwritten preapproval is the most reliable and offers the strongest commitment to lend due to the fact that it is reviewed by an underwriter. Key Mortgage leverages our SecureShop preapproval to give borrowers (and potential sellers and agents) the peace of mind the loan can be approved. It is also now FREE as part of our Buyer Success Bundle, which can be a very powerful value proposition to both your buyers and sellers and lead to a FASTER closing.

This chart illustrates that the loan officer yields a lot of power in the review and generation of any preapproval letter. Vetting that loan officer on what level of review they performed, what documentation they received and if they utilized automated underwriting should be a critical part of this process.  

This is why having the loan officer you know and trust to perform this can have huge advantages. That is why our $250 Second Look option is a huge plus — your client gets a second opinion on their preapproval and $250 no matter what. Knowing we win that client almost 70% of the time shows that the client finds it to be a huge advantage too.

December
19

Preapproval, prequalification, automated underwriting, fully underwritten preapproval — all familiar terms, but do you know what they really mean? What impact do they have on your client's loan process or chances for approval? As a seller, what level of assurance does a lender letter offer? 

In our two-part series, "All Preapprovals Are Not the Same," we're breaking down these commonly used terms and explaining the advantages and disadvantages of each.

Let's start by clarifying who can make an underwriting decision. In most cases, a lender's designated underwriter will ultimately be making the credit decisions. They rely on the same tools and guidelines that a loan officer does. 

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