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Even if you haven't been selling real estate for long, you've probably spoken to prospects who are convinced that a Zillow price estimate, aka Zestimate, is spot-on. Unfortunately, these can be way off-track and ultimately upsetting, especially to sellers.
To help explain why your listing presentation doesn't mimic the Zillow price, here are some details of how Zillow determines these prices, and why your own market analysis (CMA) is better.
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